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Understanding American premium chocolate consumer perception of craft chocolate and desirable product attributes using focus groups and projective mapping
Craft chocolate is a relatively new and fast-growing segment of the American chocolate market. To understand American premium chocolate consumer perception of craft chocolate and desirable chocolate product attributes, we conducted a mixed-methods study using focus groups and projective mapping. Pro...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Public Library of Science
2020
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7641343/ https://www.ncbi.nlm.nih.gov/pubmed/33147215 http://dx.doi.org/10.1371/journal.pone.0240177 |