Examining the Relationship of Online Social Networking Sites’ Activities, Customers’ Brand Choice, and Brand Perception in Health-Related Businesses

The purpose of this study was to examine the effect of online social networking site activities on brand choice for health-related businesses; the study also explored the mediating impact of brand perception on the connection of online social networking site activities and brand choice in health-rel...

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Detalles Bibliográficos
Autores principales: Nazir, Mehrab, Tian, Jian, Hussain, Iftikhar, Arshad, Adeel, Shad, Muhammad Afzal
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2020
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7644970/
https://www.ncbi.nlm.nih.gov/pubmed/33192792
http://dx.doi.org/10.3389/fpsyg.2020.546087

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7644970/
https://www.ncbi.nlm.nih.gov/pubmed/33192792
http://dx.doi.org/10.3389/fpsyg.2020.546087

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