Autonomic Nervous System and Recall Modeling in Audiovisual Emotion-Mediated Advertising Using Partial Least Squares-Path Modeling

Interest in improving advertisement impact on potential consumers has increased recently. One well-known strategy is to use emotion-based advertisement. In this approach, an emotional link with consumers is created, aiming to enhance the memorization process. In recent years, Neuromarketing techniqu...

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Detalles Bibliográficos
Autores principales: Barquero-Pérez, Óscar, Cámara-Vázquez, Miguel Angel, Vadillo-Valderrama, Alba, Goya-Esteban, Rebeca
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2020
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7662410/
https://www.ncbi.nlm.nih.gov/pubmed/33192889
http://dx.doi.org/10.3389/fpsyg.2020.576771

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7662410/
https://www.ncbi.nlm.nih.gov/pubmed/33192889
http://dx.doi.org/10.3389/fpsyg.2020.576771

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