Acceptance of mobile commerce in low-income consumers: evidence from an emerging economy

This paper examines the intention to use m-commerce in low-income consumers in Ecuador by expanding the original unified theory of acceptance and use of technology (UTAUT2) model to include the trust and perceived security constructs. A total of 344 Ecuadorians were surveyed according to the followi...

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Detalles Bibliográficos
Autores principales: Dakduk, Silvana, Santalla-Banderali, Zuleima, Siqueira, Jose Ribamar
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2020
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7670222/
https://www.ncbi.nlm.nih.gov/pubmed/33235935
http://dx.doi.org/10.1016/j.heliyon.2020.e05451

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7670222/
https://www.ncbi.nlm.nih.gov/pubmed/33235935
http://dx.doi.org/10.1016/j.heliyon.2020.e05451

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