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Acceptance of mobile commerce in low-income consumers: evidence from an emerging economy
This paper examines the intention to use m-commerce in low-income consumers in Ecuador by expanding the original unified theory of acceptance and use of technology (UTAUT2) model to include the trust and perceived security constructs. A total of 344 Ecuadorians were surveyed according to the followi...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Elsevier
2020
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7670222/ https://www.ncbi.nlm.nih.gov/pubmed/33235935 http://dx.doi.org/10.1016/j.heliyon.2020.e05451 |