Social comparison effects on brand addiction: A mediating role of materialism

This research explores the role of materialism, and social comparison to brand addiction in relation to compulsive buying. A structural equation modeling was used to analyze data through partial least squares by collecting online data in Vietnam. The research findings explain social comparison is an...

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Detalles Bibliográficos
Autor principal: Le, Minh T.H.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2020
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7672284/
https://www.ncbi.nlm.nih.gov/pubmed/33241145
http://dx.doi.org/10.1016/j.heliyon.2020.e05460

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7672284/
https://www.ncbi.nlm.nih.gov/pubmed/33241145
http://dx.doi.org/10.1016/j.heliyon.2020.e05460

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