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Social comparison effects on brand addiction: A mediating role of materialism

This research explores the role of materialism, and social comparison to brand addiction in relation to compulsive buying. A structural equation modeling was used to analyze data through partial least squares by collecting online data in Vietnam. The research findings explain social comparison is an...

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Detalles Bibliográficos
Autor principal:	Le, Minh T.H.
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Elsevier 2020
Materias:	Research Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7672284/ https://www.ncbi.nlm.nih.gov/pubmed/33241145 http://dx.doi.org/10.1016/j.heliyon.2020.e05460

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