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“#I-Am-Engaged”: Conceptualization and First Implementation of a Multi-Actor Participatory, Co-designed Social Media Campaign to Raise Italians Citizens’ Engagement in Preventing the Spread of COVID-19 Virus

The COVID-19 pandemic forced health authorities around the world to introduce public health measures to contain the risks of contagion. This greatly impacted on citizens’ quality of life, often raising concerns and reactance. There is an ongoing urgent need to promote and sustain behavioral changes...

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Detalles Bibliográficos
Autores principales: Graffigna, Guendalina, Bosio, Caterina, Savarese, Mariarosaria, Barello, Marina, Barello, Serena
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2020
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7674954/
https://www.ncbi.nlm.nih.gov/pubmed/33250811
http://dx.doi.org/10.3389/fpsyg.2020.567101