A comparison of health communication effectiveness and the improvement of management strategies: taking two Chinese traditional medicine hospitals’ WeChat public accounts as examples

BACKGROUND: In the light of “Internet plus”, hospitals are following the trend of using mobile internet and adopting a strategy of spreading public health knowledge through mobile terminals. WeChat is a social media with the largest number of users in China. Its public account has become the most po...

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Detalles Bibliográficos
Autores principales: Wang, Jie, Wu, Lanting
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2020
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7677096/
https://www.ncbi.nlm.nih.gov/pubmed/33213422
http://dx.doi.org/10.1186/s12913-020-05901-3

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7677096/
https://www.ncbi.nlm.nih.gov/pubmed/33213422
http://dx.doi.org/10.1186/s12913-020-05901-3

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