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Increasing the willingness to participate in organ donation through humorous health communication: (Quasi-) experimental evidence
Increasing people’s willingness to donate organs after their death requires effective communication strategies. In two preregistered studies, we assessed whether humorous entertainment education formats on organ donation elicit positive effects on knowledge, fears, attitudes, and behavioral intentio...
Autores principales: | Betsch, Cornelia, Schmid-Küpke, Nora K., Otten, Leonie, von Hirschhausen, Eckart |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Public Library of Science
2020
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7678957/ https://www.ncbi.nlm.nih.gov/pubmed/33216739 http://dx.doi.org/10.1371/journal.pone.0241208 |
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