Effects of Multiple Exposures and Ad-Skipping Behavior on Recall of Health Messages on YouTube(TM)

Although measuring exposure to public health messages is key to understanding campaign effectiveness, little is known about how exposure to and avoidance of digital ad messages may influence self-reported ad recall. A sample of 15–24-year-olds (n = 297) received a varying number of forced-view and s...

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Detalles Bibliográficos
Autores principales: Romberg, Alexa R., Tulsiani, Shreya, Kreslake, Jennifer M., Miller Lo, Erin J., Simard, Bethany, Rask, Amy, Arismendez, Shruthi V., Vallone, Donna M., Hair, Elizabeth C.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2020
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7696643/
https://www.ncbi.nlm.nih.gov/pubmed/33202545
http://dx.doi.org/10.3390/ijerph17228427

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7696643/
https://www.ncbi.nlm.nih.gov/pubmed/33202545
http://dx.doi.org/10.3390/ijerph17228427

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