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Effects of Multiple Exposures and Ad-Skipping Behavior on Recall of Health Messages on YouTube(TM)
Although measuring exposure to public health messages is key to understanding campaign effectiveness, little is known about how exposure to and avoidance of digital ad messages may influence self-reported ad recall. A sample of 15–24-year-olds (n = 297) received a varying number of forced-view and s...
| Autores principales: | , , , , , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
MDPI
2020
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7696643/ https://www.ncbi.nlm.nih.gov/pubmed/33202545 http://dx.doi.org/10.3390/ijerph17228427 |