Price perception and price appearance on repurchase intention of Gen Y: do brand experience and brand preference mediate?

The study examines the effect of price perception and price appearance on Gen Y's repurchase intention towards snack products of small and medium-sized enterprises (SMEs), along with the mediating roles of consumers' brand experience and preference. A survey method for data collection in t...

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Detalles Bibliográficos
Autores principales: Yasri, Yasri, Susanto, Perengki, Hoque, Mohammad Enamul, Gusti, Mia Ayu
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2020
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7701191/
https://www.ncbi.nlm.nih.gov/pubmed/33294680
http://dx.doi.org/10.1016/j.heliyon.2020.e05532

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7701191/
https://www.ncbi.nlm.nih.gov/pubmed/33294680
http://dx.doi.org/10.1016/j.heliyon.2020.e05532

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