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Price perception and price appearance on repurchase intention of Gen Y: do brand experience and brand preference mediate?
The study examines the effect of price perception and price appearance on Gen Y's repurchase intention towards snack products of small and medium-sized enterprises (SMEs), along with the mediating roles of consumers' brand experience and preference. A survey method for data collection in t...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Elsevier
2020
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7701191/ https://www.ncbi.nlm.nih.gov/pubmed/33294680 http://dx.doi.org/10.1016/j.heliyon.2020.e05532 |