Consumer Response to Corporate Hypocrisy From the Perspective of Expectation Confirmation Theory

Based on the concept of hypocrisy perception, this paper studies and discusses consumers’ response to corporate social responsibility (CSR) hypocrisy perception, discusses the formation of consumers’ hypocrisy perception from the perspective of consumers’ expectation of CSR, and originally reveals t...

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Detalles Bibliográficos
Autores principales: Zhigang, Wang, Lei, Zhang, Xintao, Liu
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2020
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7701281/
https://www.ncbi.nlm.nih.gov/pubmed/33304297
http://dx.doi.org/10.3389/fpsyg.2020.580114

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7701281/
https://www.ncbi.nlm.nih.gov/pubmed/33304297
http://dx.doi.org/10.3389/fpsyg.2020.580114

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