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Developing a strong sustainability research program in marketing
This article takes stock of sustainability research in marketing and argues for developing a Strong Sustainability Research (SSR) program, led by a Consumer Culture Theory (CCT) approach. First, I define weak vs. strong sustainability and identify two main problems with continuing to research busine...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Springer US
2020
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7725646/ http://dx.doi.org/10.1007/s13162-020-00185-6 |