The Impact of Visual Art and High Affective Arousal on Heuristic Decision-Making in Consumers

In marketing, the use of visual-art-based designs on products or packaging crucially impacts consumers’ decision-making when purchasing. While visual art in product packaging should be designed to induce consumer’s favorable evaluations, it should not evoke excessive affective arousal, because this...

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Detalles Bibliográficos
Autores principales: Kim, Yaeri, Park, Kiwan, Kim, Yaeeun, Yang, Wooyun, Han, Donguk, Kim, Wuon-Shik
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2020
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7725691/
https://www.ncbi.nlm.nih.gov/pubmed/33324278
http://dx.doi.org/10.3389/fpsyg.2020.565829

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7725691/
https://www.ncbi.nlm.nih.gov/pubmed/33324278
http://dx.doi.org/10.3389/fpsyg.2020.565829

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