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The Impact of Visual Art and High Affective Arousal on Heuristic Decision-Making in Consumers
In marketing, the use of visual-art-based designs on products or packaging crucially impacts consumers’ decision-making when purchasing. While visual art in product packaging should be designed to induce consumer’s favorable evaluations, it should not evoke excessive affective arousal, because this...
| Autores principales: | , , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2020
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7725691/ https://www.ncbi.nlm.nih.gov/pubmed/33324278 http://dx.doi.org/10.3389/fpsyg.2020.565829 |