Resilience and Anti-Stress during COVID-19 Isolation in Spain: An Analysis through Audiovisual Spots

This study analyses broadcasted advertising spots during the COVID-19 isolation period in Spain. It aims to identify the narrative communicative resources and messages spread by companies/brands under the background of a global pandemic, where a common pattern highlighting the social function of bra...

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Detalles Bibliográficos
Autores principales: Olivares-Delgado, Fernando, Iglesias-Sánchez, Patricia P., Benlloch-Osuna, María Teresa, Heras-Pedrosa, Carlos de las, Jambrino-Maldonado, Carmen
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2020
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7730842/
https://www.ncbi.nlm.nih.gov/pubmed/33260338
http://dx.doi.org/10.3390/ijerph17238876

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7730842/
https://www.ncbi.nlm.nih.gov/pubmed/33260338
http://dx.doi.org/10.3390/ijerph17238876

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