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Resilience and Anti-Stress during COVID-19 Isolation in Spain: An Analysis through Audiovisual Spots
This study analyses broadcasted advertising spots during the COVID-19 isolation period in Spain. It aims to identify the narrative communicative resources and messages spread by companies/brands under the background of a global pandemic, where a common pattern highlighting the social function of bra...
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
MDPI
2020
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7730842/ https://www.ncbi.nlm.nih.gov/pubmed/33260338 http://dx.doi.org/10.3390/ijerph17238876 |