Picking Your Brains: Where and How Neuroscience Tools Can Enhance Marketing Research

The use of neuroscience tools to study consumer behavior and the decision making process in marketing has improved our understanding of cognitive, neuronal, and emotional mechanisms related to marketing-relevant behavior. However, knowledge about neuroscience tools that are used in consumer neurosci...

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Detalles Bibliográficos
Autores principales: Alvino, Letizia, Pavone, Luigi, Abhishta, Abhishta, Robben, Henry
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2020
Materias:
Neuroscience
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7744482/
https://www.ncbi.nlm.nih.gov/pubmed/33343279
http://dx.doi.org/10.3389/fnins.2020.577666

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7744482/
https://www.ncbi.nlm.nih.gov/pubmed/33343279
http://dx.doi.org/10.3389/fnins.2020.577666

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