Determinants of intention to play Pokémon Go

This paper examines the influence of personal and game factors on gamers' perceived values, drawing from the Theory of Consumption Value (TCV), explores the impacts of values on the Pokémon Go (PG) adoption, and identifies differences between two consumer groups. A sample of 474 (215 PG non-pla...

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Detalles Bibliográficos
Autor principal: Thongmak, Mathupayas
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2020
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7753125/
https://www.ncbi.nlm.nih.gov/pubmed/33364473
http://dx.doi.org/10.1016/j.heliyon.2020.e03895

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7753125/
https://www.ncbi.nlm.nih.gov/pubmed/33364473
http://dx.doi.org/10.1016/j.heliyon.2020.e03895

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