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Determinants of intention to play Pokémon Go
This paper examines the influence of personal and game factors on gamers' perceived values, drawing from the Theory of Consumption Value (TCV), explores the impacts of values on the Pokémon Go (PG) adoption, and identifies differences between two consumer groups. A sample of 474 (215 PG non-pla...
Autor principal: | Thongmak, Mathupayas |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Elsevier
2020
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7753125/ https://www.ncbi.nlm.nih.gov/pubmed/33364473 http://dx.doi.org/10.1016/j.heliyon.2020.e03895 |
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