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Is consumer neural response to visual merchandising types different depending on their fashion involvement?
This study investigated consumers' responses to fashion visual merchandising (VM) from a neuroscientific perspective. The brain activations of 20 subjects differently involved in fashion were recorded using functional near-infrared spectroscopy in response to three different fashion VM types. A...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2020
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7757867/ https://www.ncbi.nlm.nih.gov/pubmed/33362255 http://dx.doi.org/10.1371/journal.pone.0241578 |