Cargando…
The route to improve the effectiveness of negative PSAs()
To encourage people to behave in a more socially responsible or healthy way, many public service announcements (PSAs) dramatically illustrate the dire consequences of undesirable social or health behaviors. However, although informative, such negatively-framed PSAs can generate unintended consequenc...
| Autores principales: | , , |
|---|---|
| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
College of Business Administration, University of Georgia
2021
|
| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7772803/ https://www.ncbi.nlm.nih.gov/pubmed/33536692 http://dx.doi.org/10.1016/j.jbusres.2020.10.028 |