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Social representations and interface layout: A new way of enhancing persuasive technology applied to organ donation
Although campaigns promoting organ donation have proved their effectiveness, increasing the number of people who explicitly agree to become donors is still difficult. Based on the social marketing notion of persuasive technology, we reasoned that it was timely to focus on the design of this persuasi...
| Autores principales: | , , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2020
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7775091/ https://www.ncbi.nlm.nih.gov/pubmed/33382765 http://dx.doi.org/10.1371/journal.pone.0244538 |