Field sales force model to increase adoption of a novel tuberculosis diagnostic test among private providers: evidence from India

BACKGROUND: Impact of novel high-quality tuberculosis (TB) tests such as Xpert MTB/RIF has been limited due to low uptake among private providers in high-burden countries including India. Our objective was to assess the impact of a demand generation intervention comprising field sales force on the u...

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Detalles Bibliográficos
Autores principales: Deo, Sarang, Jindal, Pankaj, Sabharwal, Manisha, Parulkar, Aparna, Singh, Ritu, Kadam, Rigveda, Dabas, Harkesh, Dewan, Puneet
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BMJ Publishing Group 2020
Materias:
Original Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7778745/
https://www.ncbi.nlm.nih.gov/pubmed/33376100
http://dx.doi.org/10.1136/bmjgh-2020-003600

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7778745/
https://www.ncbi.nlm.nih.gov/pubmed/33376100
http://dx.doi.org/10.1136/bmjgh-2020-003600

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