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Field sales force model to increase adoption of a novel tuberculosis diagnostic test among private providers: evidence from India
BACKGROUND: Impact of novel high-quality tuberculosis (TB) tests such as Xpert MTB/RIF has been limited due to low uptake among private providers in high-burden countries including India. Our objective was to assess the impact of a demand generation intervention comprising field sales force on the u...
| Autores principales: | , , , , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
BMJ Publishing Group
2020
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7778745/ https://www.ncbi.nlm.nih.gov/pubmed/33376100 http://dx.doi.org/10.1136/bmjgh-2020-003600 |