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Online sequential bundling: profit analysis and practice
We investigate monopoly profit under a new online tying strategy, namely sequential bundling. This method allows customers to buy additional products at discounted prices immediately after purchasing one or some of the available products. This strategy has been practiced by Walmart and others but ha...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer US
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7784235/ http://dx.doi.org/10.1007/s10660-020-09452-x |