Overabundance of unhealthy food advertising targeted to children on Guatemalan television

To assess, for the first time, the extent (by hour channel) and nature (e.g. persuasive marketing techniques (PMT) and health-related claims) of unhealthy food advertisements (ads) targeted at children (3–11 years) on the six most-watched television (TV) channels in Guatemala. We recorded 864 h of v...

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Detalles Bibliográficos
Autores principales: Cosenza-Quintana, Emma Lucia, Morales-Juárez, Analí, Ramirez-Zea, Manuel, Vandevijvere, Stefanie, Kroker-Lobos, Maria F
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Oxford University Press 2020
Materias:
Original Articles
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7785310/
https://www.ncbi.nlm.nih.gov/pubmed/32060503
http://dx.doi.org/10.1093/heapro/daaa002

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7785310/
https://www.ncbi.nlm.nih.gov/pubmed/32060503
http://dx.doi.org/10.1093/heapro/daaa002

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