What do Australian health consumers believe about commercial advertisements and testimonials? a survey on health service advertising

BACKGROUND: There has been little examination of consumer attitudes towards the commercial advertising of healthcare services in Australia and how marketing is used by consumers in their health decision-making. In this research, we examined how consumers reported commercial advertising helped them t...

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Detalles Bibliográficos
Autores principales: Holden, ACL, Nanayakkara, S., Skinner, J., Spallek, H., Sohn, W.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2021
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7791787/
https://www.ncbi.nlm.nih.gov/pubmed/33413201
http://dx.doi.org/10.1186/s12889-020-10078-9

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7791787/
https://www.ncbi.nlm.nih.gov/pubmed/33413201
http://dx.doi.org/10.1186/s12889-020-10078-9

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