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What do Australian health consumers believe about commercial advertisements and testimonials? a survey on health service advertising
BACKGROUND: There has been little examination of consumer attitudes towards the commercial advertising of healthcare services in Australia and how marketing is used by consumers in their health decision-making. In this research, we examined how consumers reported commercial advertising helped them t...
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
BioMed Central
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7791787/ https://www.ncbi.nlm.nih.gov/pubmed/33413201 http://dx.doi.org/10.1186/s12889-020-10078-9 |