Influence of pharmaceutical marketing mix strategies on physicians’ prescribing behaviors in public and private hospitals, Dessie, Ethiopia: a mixed study design

BACKGROUND: Prescription drugs constitute the primary source of revenue for the pharmaceutical industry. Most pharmaceutical companies commit a great deal of time and money to market in hopes of convincing physicians about their products. The objective of this study is to assess perceived influence...

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Detalles Bibliográficos
Autores principales: Hailu, Abel Demerew, Workneh, Birhanu Demeke, Kahissay, Mesfin Haile
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2021
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7791818/
https://www.ncbi.nlm.nih.gov/pubmed/33413248
http://dx.doi.org/10.1186/s12889-020-10063-2

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7791818/
https://www.ncbi.nlm.nih.gov/pubmed/33413248
http://dx.doi.org/10.1186/s12889-020-10063-2

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