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Enhancing Personalized Ads Using Interest Category Classification of SNS Users Based on Deep Neural Networks

The classification and recommendation system for identifying social networking site (SNS) users’ interests plays a critical role in various industries, particularly advertising. Personalized advertisements help brands stand out from the clutter of online advertisements while enhancing relevance to c...

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Detalles Bibliográficos
Autores principales: Hong, Taekeun, Choi, Jin-A, Lim, Kiho, Kim, Pankoo
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2020
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7795211/
https://www.ncbi.nlm.nih.gov/pubmed/33396796
http://dx.doi.org/10.3390/s21010199