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Enhancing Personalized Ads Using Interest Category Classification of SNS Users Based on Deep Neural Networks
The classification and recommendation system for identifying social networking site (SNS) users’ interests plays a critical role in various industries, particularly advertising. Personalized advertisements help brands stand out from the clutter of online advertisements while enhancing relevance to c...
Autores principales: | Hong, Taekeun, Choi, Jin-A, Lim, Kiho, Kim, Pankoo |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
MDPI
2020
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7795211/ https://www.ncbi.nlm.nih.gov/pubmed/33396796 http://dx.doi.org/10.3390/s21010199 |
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