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Hear No Virus, See No Virus, Speak No Virus: Swiss Hotels’ Online Communication Regarding Coronavirus
Tourism is a lucrative business, and Swiss hotels rely heavily on international clientele to book their rooms. The Coronavirus pandemic has halted travel and hotel stays from March to June 2020. Based on Situational Crisis Communication Theory (SCCT), this paper investigates the messages Swiss hotel...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
2020
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7798062/ http://dx.doi.org/10.1007/978-3-030-65785-7_43 |