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Your reviews or mine? Exploring the determinants of “perceived helpfulness” of online reviews: a cross-cultural study
E-commerce platforms allow customers to post online reviews about their products, but many of these reviews remain non-voted by existing customers. Current literature on the perceived helpfulness of online reviews has overlooked the effect of these non-voted reviews. Additionally, current studies la...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer Berlin Heidelberg
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7808931/ https://www.ncbi.nlm.nih.gov/pubmed/35602112 http://dx.doi.org/10.1007/s12525-020-00452-1 |