Perceptions of the provision of drug information, pharmaceutical detailing and engagement with non-personal promotion at a large physicians network: a mixed-methods study

OBJECTIVE: Non-personal promotion (NPP) such as digital, print-based marketing, direct promotional visits and free drug samples are means of pharmaceutical marketing. This study described practices of drug information, pharmaceutical detailing and engagement with NPP at an integrated network of prov...

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Detalles Bibliográficos
Autores principales: Hincapie, Ana, Schlosser, Elizabeth, Damachi, Udim, Neff, Erica, Llambi, Leandro, Groves, Kent, MacKinnon, Neil J
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BMJ Publishing Group 2021
Materias:
Qualitative Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7813310/
https://www.ncbi.nlm.nih.gov/pubmed/33462098
http://dx.doi.org/10.1136/bmjopen-2020-041098

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7813310/
https://www.ncbi.nlm.nih.gov/pubmed/33462098
http://dx.doi.org/10.1136/bmjopen-2020-041098

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