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Perceptions of the provision of drug information, pharmaceutical detailing and engagement with non-personal promotion at a large physicians network: a mixed-methods study
OBJECTIVE: Non-personal promotion (NPP) such as digital, print-based marketing, direct promotional visits and free drug samples are means of pharmaceutical marketing. This study described practices of drug information, pharmaceutical detailing and engagement with NPP at an integrated network of prov...
Autores principales: | Hincapie, Ana, Schlosser, Elizabeth, Damachi, Udim, Neff, Erica, Llambi, Leandro, Groves, Kent, MacKinnon, Neil J |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
BMJ Publishing Group
2021
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7813310/ https://www.ncbi.nlm.nih.gov/pubmed/33462098 http://dx.doi.org/10.1136/bmjopen-2020-041098 |
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