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Customer Centricity in Medical Affairs Needs Human-centric Artificial Intelligence
The evolution of healthcare, together with the changing behaviour of healthcare professionals, means that medical affairs functions of pharmaceutical organisations are constantly reinventing themselves. The emergence of digital ways of working, expedited by the COVID-19 pandemic, means that pharmace...
| Autores principales: | , , , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer International Publishing
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7814264/ https://www.ncbi.nlm.nih.gov/pubmed/33464482 http://dx.doi.org/10.1007/s40290-020-00378-1 |