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The cost structure of influencers’ posts: the risk of losing followers
This paper presents an exploratory study of the posting behavior of digital influencers in social participation platforms. As there are different platforms of social participation, we present a taxonomy to unify the different classifications and delimit the scope of our work. Influencers could produ...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer London
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7815328/ https://www.ncbi.nlm.nih.gov/pubmed/33495698 http://dx.doi.org/10.1007/s00779-020-01502-3 |