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The Effect of Reviewers’ Self-Disclosure of Personal Review Record on Consumer Purchase Decisions: An ERPs Investigation

Personal review record, as a form of personally identifiable information, refers to the past review information of a reviewer. The disclosure of reviewers’ personal information on electronic commerce websites has been found to substantially impact consumers’ perception regarding the credibility of o...

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Detalles Bibliográficos
Autores principales: Liu, Jianhua, Mo, Zan, Fu, Huijian, Wei, Wei, Song, Lijuan, Luo, Kewen
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7820410/
https://www.ncbi.nlm.nih.gov/pubmed/33488474
http://dx.doi.org/10.3389/fpsyg.2020.609538