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An Application of the Theory of Planned Behaviour to Predict Intention to Consume Plant-Based Yogurt Alternatives

This study attempts to predict plant-based yogurt consumers’ intention to consume plant-based yogurt alternatives in Denmark employing Ajzen’s theory of planned behaviour as a theoretical framework. An online survey was conducted among 265 consumers recruited through convenience (snowball) sampling....

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Detalles Bibliográficos
Autores principales: Pandey, Sujita, Ritz, Christian, Perez-Cueto, Federico Jose Armando
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7828233/
https://www.ncbi.nlm.nih.gov/pubmed/33445762
http://dx.doi.org/10.3390/foods10010148