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Effects of Statistical and Narrative Health Claims on Consumer Food Product Evaluation

This research aims at exploring the underlying mechanisms how consumers respond to statistical and narrative health claims when they evaluate food products. Moreover, personality traits and product-related information are also incorporated to discuss their effects on the relationship between message...

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Detalles Bibliográficos
Autores principales: Lin, Hung-Chou, Lee, Sheng-Hsien
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7829214/
https://www.ncbi.nlm.nih.gov/pubmed/33505327
http://dx.doi.org/10.3389/fpsyg.2020.541716