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e-Banking Adoption: An Opportunity for Customer Value Co-creation
The development of information and communication technologies offers innovative opportunities to establish business strategies focused on customer value co-creation. This situation is especially notable in the banking industry. e-Banking activities can support competitive advantages. However, the ad...
Autores principales: | , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Frontiers Media S.A.
2021
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7840532/ https://www.ncbi.nlm.nih.gov/pubmed/33519647 http://dx.doi.org/10.3389/fpsyg.2020.621248 |