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e-Banking Adoption: An Opportunity for Customer Value Co-creation

The development of information and communication technologies offers innovative opportunities to establish business strategies focused on customer value co-creation. This situation is especially notable in the banking industry. e-Banking activities can support competitive advantages. However, the ad...

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Detalles Bibliográficos
Autores principales:	Carranza, Rocío, Díaz, Estrella, Sánchez-Camacho, Carlos, Martín-Consuegra, David
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2021
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7840532/ https://www.ncbi.nlm.nih.gov/pubmed/33519647 http://dx.doi.org/10.3389/fpsyg.2020.621248

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