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A customer portfolio management model that relates company’s marketing to its long-term survival
A typical customer relationship management model is designed to increase the value of a company’s existing customers in the next period. While useful in the short term, such a process, followed blindly period after period, would drive the company out of business when those existing customers all eve...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer US
2021
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7841025/ https://www.ncbi.nlm.nih.gov/pubmed/33526953 http://dx.doi.org/10.1007/s11747-020-00765-9 |