The impact of value perceptions on purchase intention of sustainable luxury brands in China and the UK

Despite luxury brands’ efforts to incorporate sustainable development into their branding and product design, studies have shown inconclusive evidence about consumers’ reaction towards such efforts. This study investigates how consumption values (i.e. the need for exclusivity, conformity, and hedoni...

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Detalles Bibliográficos
Autores principales: Wang, Pengji, Kuah, Adrian T. H., Lu, Qinye, Wong, Caroline, Thirumaran, K., Adegbite, Emmanuel, Kendall, Wesley
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Palgrave Macmillan UK 2021
Materias:
Original Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7847243/
http://dx.doi.org/10.1057/s41262-020-00228-0

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7847243/
http://dx.doi.org/10.1057/s41262-020-00228-0

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