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The impact of value perceptions on purchase intention of sustainable luxury brands in China and the UK
Despite luxury brands’ efforts to incorporate sustainable development into their branding and product design, studies have shown inconclusive evidence about consumers’ reaction towards such efforts. This study investigates how consumption values (i.e. the need for exclusivity, conformity, and hedoni...
Autores principales: | Wang, Pengji, Kuah, Adrian T. H., Lu, Qinye, Wong, Caroline, Thirumaran, K., Adegbite, Emmanuel, Kendall, Wesley |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Palgrave Macmillan UK
2021
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7847243/ http://dx.doi.org/10.1057/s41262-020-00228-0 |
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