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The online-to-offline (O2O) food delivery industry and its recent development in China
This paper offers a unique perspective about the development of the online-to-offline (O2O) food delivery industry from 2017 to 2019 in China. This study demonstrates the latest transformation and improvements of the O2O market that address some common problems in the early stages of the development...
Autores principales: | , , , , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Nature Publishing Group UK
2021
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7851805/ https://www.ncbi.nlm.nih.gov/pubmed/33531631 http://dx.doi.org/10.1038/s41430-020-00842-w |